We understand that not everyone can step away from their lives for 3 days, have found our live event is sold out, or have attended our conference and want to continue to learn with us. So, we offer topic-specific online learning with experts in our industry. Check out our Fall semester schedule here.
The full experience of Stationery Academy and our flagship event. An exclusive, live, 3-day, all-inclusive conference experience where you’ll experience all that our community has to offer with some delightful surprises along the way. Check out our upcoming conferences here.
Two months have passed since Stationery Academy. From the outside, it probably looks like not much has changed when it comes to my business. On the inside, though, it’s been a flurry of activity! I’m getting back to my core values, there’s an exciting rebrand that’s nearly complete, a blogsite redesign is in the works, and I’ve been doing a lot of hand-drawing (one of my passions) that will translate into some exciting new products that will be introduced in 2014.Kari Joy Hodgen
I arrived in Dallas as an intimidated woman running her business solo and constantly shooting from the hip while hoping for the best. I returned to Chicago from Stationery Academy a confident woman who now has a vision, a plan, new goals and rules not only for my business, but also for my ‘self’. Even more than that, I am no longer flying solo, I am a part of an amazing network of supportive women who are all in ‘the same shoes’…each of us similar in so many ways, while still being so different at the same time. I gained more from this little weekend away than I could have hoped and the amazing thing is, the learning hasn’t stopped since I left.Tonya Kaufmann
Y’all, seriously. Get yourselves to Stationery Academy ASAP. It completely transformed my thought process about my business and really kicked me into high gear as far as business practices go. I can definitely see why there were several people there with us who were attending for a second time. Most importantly, I left with a wealth of knowledge, tools to grow, and a mass of new cheerleaders and friends. Thanks for an awesome experience, Stationery Academy.Emilee Wheeler
Stationery Academy is a retreat-like, three day conference designed to re-focus and re-energize your business goals within a community of like-minded creatives and open hearts. This all-inclusive experience will help you find clarity in the dreams you have and guidance from our experts and your peers. We limit enrollment to just 20 attendees, twice per year. In addition to the valuable knowledge and curriculum, and being able to get answers from the best in the industry, you also receive access to a private forum of your graduating class with an endless support throughout the year with some delightful surprises along the way.
Defining your core and honing in on your strengths, fears, passions, goals, and purpose is where we start and lay the groundwork for the rest of the conference and your business.
Your call is how you market your business and attract customers. We’ll discuss ways you can freshen your campaigns and implement some strategies as soon as you get home.
Defining your ideal client is a must. You can’t be everything to everyone, so we’ll teach you how to identify who your client is and how that will help you grow your business.
We all love what we do, but are we paying ourselves fairly and pricing our product appropriately so we can make a living? We’ll discuss how you can do both and feel better about it.
Your Mission is your compass and guide. Your ability to narrow down exactly how you serve your client and why, will guide you throughout the lifecycle of your business.
There is so much more to SA than these six modules. We’ll give you resources, guides and special topical breakouts to help you gain more focus and knowledge. Plus, some great company and food!
Your Brand is the anchor of your company and how you take all the things you’ve learned so far and show it visually throughout your company. It is not just your logo.
Most alumni have requested more time to digest the flurry of information they have just receive. Optional one-on-one coaching is available for a discounted rate on-site, right after the conference.
2:00 P.M. Arrivals
2:30 P.M. Welcome
2:45 P.M. 10 Minutes with _______
3:30 P.M. State of the Industry
4:30 P.M. Bonus
5:00 P.M. Adjourn
6:00 P.M. Light Reception
7:00 P.M. Dinner and mingle on your own!
*subject to change
8:30 A.M. Breakfast
9:00 A.M. Module One: Your Core
10:30 A.M. Module Two: Your Client
11:30 A.M. Lunch
12:30 P.M. Bonus
1:30 P.M. Breakouts
3:30 P.M. Module Three: Your Mission
5:00 P.M. Open Q&A
5:30 P.M. Adjourn
7:00 P.M. Dinner
*subject to change
8:30 A.M. Breakfast
9:00 A.M. Module Four: Your Call
10:30 A.M. Module Five: Your Money
11:30 P.M. Lunch
12:30 P.M. Bonus
1:00 P.M. Module Six: Your Brand
3:00 P.M. Breakouts
5:00 P.M. Your Top 5
5:30 P.M. Adjourn
7:00 P.M. Graduation Dinner
*subject to change
9:00 A.M. Register for optional “One-On-Ones” with our speakers
*subject to change
President of Stationery Academy and Founder of Something Detailed. Her 10-year “corporate” career in healthcare marketing, corporate event planning, graphic design and working in a start-up environment has taught her much about business. She is a self-proclaimed “numbers person” that hates math (as any creative most surely does!). As her stationery business grew, she took a leap of faith and decided to focus on her true passion. After six years in the wedding invitation business, she is one of the go-to designers in Nashville, recently winning Best Invitation Designer in Nashville, voted on by her peers & customers and has recently licensed her designs with Elli. Jennifer has attended all but one Stationery Academy conference, where she has shared with us 7 Sales Secrets, Going Wholesale, Pricing Services and Product for Profit and Client Experience. She now is the creative genius behind planning our conference.
Consultant for Lifeguard Press and Chief Creator of her namesake brand. Natalie has over sixteen years of experience working in the stationery industry. From the licensing and marketing department of Mary Englebreit, to operations and design for imprintable company Julia D. Azar, Natalie’s stationery experience is immense. Currently she consults with Lifeguard Press, coordinating the Lilly Pulitzer and Jonathan Adler brands, and does incredible high-end custom design work from Memphis, Tennessee under the Natalie Chang brand. She has been a part of Stationery Academy since year 1, offering her knowledge and expertise, leaving a trail of glitter along the way! We are excited to have Natalie help us again this year with the pretty details and special things that make Stat Acad such a great experience.
Creator of Day Designer and her namesake brand, Whitney English. At age 15, Whitney English Kolb began a life-long love affair with paper and interior design at a stationery and gift store in her hometown of Oklahoma City. The two passions, combined with her love of antique prints and textiles, fused in 2002 to create a unique marketplace niche for the Whitney English stationery brand. In 2011, she launched Stationery Academy’s flagship conference experience. In 2012, after years of frustration, evidenced by a dusty pile of forgotten planner products sitting in the corner of her office, she developed the Day Designer®, the original daily agenda for living a well-designed life. Daily, she seeks opportunities to encourage other creative entrepreneurs in their journeys and through their struggles.
Liz Maute Cooke is the lettering artist behind Lionheart Prints in New Orleans, Louisiana. After a few years of working as a freelance graphic designer supplemented by jobs in retail, Liz decided it was time to stop stocking shelves with other people’s designs and create a line of her own, and that’s exactly what she did. Liz attended Stationery Academy Session II in 2013 and used the experience to catapult her design studio. Thanks to the guidance of the mentors, Liz honed in on her style and quickly found herself achieving many of her big goals as she established in the program; from landing licensing deals to getting her products on shelves nationwide, to sharing her message through speaking opportunities. Liz looks forward to the road ahead and credits Stationery Academy for helping to focus and shape the vision for her company. Lionheart Prints specializes in hand-lettered messages of humor and heart. Liz believes in the power of positivity and making the world a better place through empowering others. She is absolutely honored and thrilled to be speaking at Stationery Academy in 2015.
Emily has been a member of the paper industry for almost 10 years. Throughout her journey, she experienced of working small independent retail, direct wholesale, large corporate retail and boutique design. This experience brings knowledge of all things weddings, paper and branding. She graduated with a BA in Graphic Design and Photography from LaGrange College in LaGrange, Georgia. After meeting her college sweetheart, she followed him to his hometown of Savannah. After resigning as Senior Graphic Designer at Swoozie’s, she has pursued her dream of owning her own business and launching her own stationery line, Twist Paper as well as her namesake company, Emily McCarthy. Emily has been featured in numerous national publications like Buru Tastemaker, Southern Weddings, The Southern Coterie, and Southern Living. She has presented at the 2012, and 2013 Stationery Academy’s and we are pleased to have her back for 2015!
About Stationery Academy
To be a leader in this industry, you need to have a stellar brand and collection. Having a passion for paper is just the beginning. You are on the search for something to take your stationery business to the next level. Maybe it’s learning how to price your product for profit, having vendors and fulfillment companies you can trust, finding cost efficient and effective printing and paper sources, creating productive processes, and honing in on your unique values and the core mission of your brand so you are doing what you love… no matter what it is, you can attain it.
We want you to know that you are not alone! There is a place for answers and an open community of like-minded creative entrepreneurs who love paper and fonts just like you do. You can be a part of a stationery community and find a support system to help you be more successful at running your stationery business. Stationery Academy is the game changer.
“For me, it was truly life changing. It wasn’t just the business principles learned, the paper details discussed, or the fabulous event décor & swag. It was the shared values, the relationships formed – a community created. The principles I learned here change the way I will operate my business (and life) from this day forward. Seriously, it was that good.” Megan Wright, Megan Wright Designs
Stationery Academy is designed to give you the information, knowledge, resources and tools you want to take your stationery business to the next level. Whether you are a traditional retailer, seasoned graphic designer, wholesale manufacturer, or just getting started, Stationery Academy can serve as a resource for continued education, industry knowledge, community and the latest trends in business and branding.
“Stationery Academy completely transformed my way of thinking – it shed a whole new light on how I should look at my business.” Beth Hart, Beth Hart Designs
Who is Stationery Academy for?
Stationery Academy is perfect for anyone looking to step out of their everyday routine and focus on the core of their creative business. The beauty of our curriculum is that is fits any level of entrepreneur, whether you are just starting out or have been running a shop for years. We can all use time to refocus and plan. It’s not for the faint of heart! Get ready to dig deep. You will leave with more passion, ideas and encouragement than you could ever imagine. Stationery Academy is perfect for those in stationery, gifts or personalization, custom stationery, traditional retailers, home-based retailers, wholesale product designers, online and Etsy shop owners or any combination of the above.
In its fourth year and fifth session, Stationery Academy has helped over 100 creative entrepreneurs in the stationery and gift industry take the next step in their business. Our hosts and experts have a combined 50+ years of experience in all sections of this crazy industry. Since attending Stationery Academy, our alumni have seen significant increases in their revenue, been able to more effectively market themselves and have created a more cohesive brands.
What is Stationery Academy?
Stationery Academy is a retreat-like, two and a half day conference designed to re-focus and re-energize your business goals within a community of like-minded creatives and open hearts. This all-inclusive experience will help you find clarity in the dreams you have and guidance from our experts and your peers. We limit enrollment to just 20 attendees, twice per year. In addition to the valuable knowledge and curriculum, and being able to get answers from the best in the industry, you also receive access to a private forum of your graduating class with an endless support throughout the year, a fabulous bag of swag and some delightful surprises along the way.
If you are ready to find your stationery community, join us. Click here to sign up for our next conference.
Sign Up For Our Email List Above. You’ll receive emails twice a week full of the sort of information we share in person at our conference and updates about upcoming conferences.
Want to be a sponsor for Stationery Academy? Contact us for more information.
If you’d like your product to be featured at our events, email us with a description and picture of your product. 25 samples must be provided (one for each attendee). We will determine if we are a great fit for one another and our attendees. We are currently accepting product samples for our upcoming sessions.
What is Stationery Academy?
The Stationery Academy 2015 packages include all tuition, all meals, 3 nights accommodations, most drinks, yearly Alumni Association dues, the Stationery Acadmey binder full of our exclusive worksheets with our 6-step process and bonus material, done-for-you resources, a list of our sponsor vendors, and some delightful surprises along the way.
What topics will be covered at the Stationery Academy event?
Stationery Academy is designed to give you the information, knowledge, resources and tools you want to take your stationery business to the next level. It is a retreat-like event to re-focus and re-energize your business goals within a community of like-minded creatives and open hearts. This experience will help you find clarity in the dreams you have and guidance from our experts and your peers. Whether you are a traditional retailer, seasoned graphic designer, wholesale manufacturer, seasoned industry professional or just getting started, Stationery Academy can serve as a resource for continued education, industry knowledge, community and the latest trends in business and branding.
At Stationery Academy, we will cover our 6-step plan for revenue growth, brand development, marketing strategy, and business planning. Guidance from our experts will help you reach your full potential, plus we offer some fun bonuses and small group breakouts so you can dive deeper into the specific content you are interested in learning more about.
In addition to these discussions, The Stationery Academy attendees will also receive collection/design reviews as well as brand reviews. SA Alumni will become part of an exclusive forum designed for alumni to share ideas, ask questions and encourage each other’s wide reaching success.
Where do I book my room?
Accommodations are included in your registration fee. Please see the individual registration pages for detailed information regarding what’s included in your registration. If you have chosen to have a roommate, arrangements will be made by Stationery Academy, unless you request otherwise. If you would like to come early stay longer, you can book directly with the hotel.
What should I bring with me?
If you are joining us for Stationery Academy, here’s a quick list of things you’ll want to bring, plan for, or remember:
- Travel arrangements to and from the hotel. If you rent a car, plan for overnight parking expenses at the hotel.
- Don’t forget to plan for incidental expenses.
- In terms of what to wear, we suggest stylish but comfortable.
- Your favorite pen for note taking.
- 25 business cards.
- Product samples or portfolio for review (optional).
As usual, please don’t hesitate to let us know if you have questions!
What are the prerequisites for attending Stationery Academy?
Two things: a big dream and a LOVE for paper. Whether you are a seasoned veteran with a retail storefront and a wholesale collection OR a designer who’s yet to found the business that she’s dreaming of – Stationery Academy is designed to meet you wherever you are – and give you an intimate, open, interactive format to learn, share experiences – triumphs and trials, and connect with others who’ve either been in your shoes or are standing right where you are now.
Is there a registration rate that doesn't include a hotel room?
Part of the experience of Stationery Academy is the “retreat” and bonding with the other 20 creative entrepreneurs that attend. In addition to the content, resources and education, the relationships you will create are invaluable! We have experimented having a rate without the hotel included and saw a significant difference in the experience of the women who didn’t stay in the hotel vs. those who did. We do offer payment plans for the regular rate to help with the investment. If you can, it is worth it to share a room and be able to continue the conversation after the sessions and dinners.
Do you offer refunds?
Because of the all inclusive nature of the workshop, we are unable to offer refunds after registration. Registrations are non-refundable and non-transferable.
Do you offer scholarships?
Stationery Academy is all about paying it forward, and helping women make their dreams happen. Every year, applications are accepted as we look for the best, most creative stationery talent who wants to learn and also is willing to pay it forward when their turn comes. There is one full tuition scholarship available for each Stationery Academy session. Scholarships are determined by application.