Four Ways to Discover More For Your Stationery & Gift Business
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About Stationery Academy
To be a leader in this industry, you need to have a stellar brand and collection. Having a passion for paper is just the beginning. You are on the search for something to take your stationery and gift business to the next level.
Maybe it’s learning how to price your product for profit, having vendors and fulfillment companies you can trust, finding cost efficient and effective printing and paper sources, creating productive processes, and honing in on your unique values and the core mission of your brand so you are doing what you love… no matter what it is, you can attain it.
We want you to know that you are not alone! There is a place for answers and an open community of like-minded creative entrepreneurs who love paper and fonts just like you do. You can be a part of a stationery community and find a support system to help you be more successful at running your stationery business. Stationery Academy is the game changer.
Stationery Academy is designed to give you the information, knowledge, resources and tools you want. Whether you are a traditional retailer, seasoned graphic designer, wholesale manufacturer, or just getting started, we’ll serve as a resource for continued education, industry knowledge, community, and the latest trends in creative businesses.
Our 6 Pillars of a Successful Creative Business
Every creative business must have these six crucial elements. Our proven action plan will transform your business for growth.
Discovering your purpose and mission is where you start and lay the groundwork for your creative business. Knowing your business purpose is exactly what helps you make decisions to get you where you want to be.
Pricing your product for maximum profit, and paying yourself so you can make money, will ultimately reach the goals you have in life. Knowing the numbers of your business will actually give you peace of mind and financial security.
Defining your ideal client is a must. You can’t be everything to everyone, so knowing who your client is, what problems they face, and how you can be a solution with your product, is a critical part of growing your business.
Marketing is a huge part of your business. If you can’t get people to find you and buy, you might as well have a hobby. A reactive plan is no plan at all. A great marketing plan will help you execute effectively, so you can drive business and sales to your shop, boutique or site.
Developing your own signature style is key to creating a successful product line in a sea of the same. Uncovering your brand elements, creating a cohesive collection, and finding unique inspiration are all a part of how people perceive your brand.
Having a vision for the future and actionable & measurable goals to get there is what make this dream of yours a real business. Short-term goals and plans will give you small victories and are stepping stones to your ultimate life and family goals.
I came into this experience with what I thought was a decent grasp on my business and its direction, and I left Stationery Academy with a completely different direction. This program is so much more than a “Stationery Academy”, it is life changing! It gets to the core of who you are and how to turn that into a profitable business. Stationery Academy was not only a game changer for my business, it was a life changer for me personally. EVERY creative business owner needs to experience the amazingness that is Stationery Academy!Brittany Flemming
Y’all, seriously. Get yourselves to Stationery Academy ASAP. It completely transformed my thought process about my business and really kicked me into high gear as far as business practices go. I can definitely see why there were several people there with us who were attending for a second time. Most importantly, I left with a wealth of knowledge, tools to grow, and a mass of new cheerleaders and friends. Thanks for an awesome experience, Stationery Academy.Emilee Wheeler
Stationery Academy was the push I needed to really invest in my business with my time and financial resources. It made me believe that what I am doing is a real career, not just a hobby or “something I do on the side.” Having the support from other designers and the conference leaders who have all been in our shoes at some point… It gave me worth, and that is priceless!Ryann Jarrard
Read more testimonials here.
What is Stationery Academy?
The Stationery Academy 2015 packages include all tuition, all meals, 3 nights accommodations, most drinks, yearly Alumni Association dues, the Stationery Acadmey binder full of our exclusive worksheets with our 6-step process and bonus material, done-for-you resources, a list of our sponsor vendors, and some delightful surprises along the way.
What topics will be covered at the Stationery Academy event?
Stationery Academy is designed to give you the information, knowledge, resources and tools you want to take your stationery business to the next level. It is a retreat-like event to re-focus and re-energize your business goals within a community of like-minded creatives and open hearts. This experience will help you find clarity in the dreams you have and guidance from our experts and your peers. Whether you are a traditional retailer, seasoned graphic designer, wholesale manufacturer, seasoned industry professional or just getting started, Stationery Academy can serve as a resource for continued education, industry knowledge, community and the latest trends in business and branding.
At Stationery Academy, we will cover our 6-step plan for revenue growth, brand development, marketing strategy, and business planning. Guidance from our experts will help you reach your full potential, plus we offer some fun bonuses and small group breakouts so you can dive deeper into the specific content you are interested in learning more about.
In addition to these discussions, The Stationery Academy attendees will also receive collection/design reviews as well as brand reviews. SA Alumni will become part of an exclusive forum designed for alumni to share ideas, ask questions and encourage each other’s wide reaching success.
Where do I book my room?
Accommodations are included in your registration fee. Please see the individual registration pages for detailed information regarding what’s included in your registration. If you have chosen to have a roommate, arrangements will be made by Stationery Academy, unless you request otherwise. If you would like to come early stay longer, you can book directly with the hotel.
What should I bring with me?
If you are joining us for Stationery Academy, here’s a quick list of things you’ll want to bring, plan for, or remember:
- Travel arrangements to and from the hotel. If you rent a car, plan for overnight parking expenses at the hotel.
- Don’t forget to plan for incidental expenses.
- In terms of what to wear, we suggest stylish but comfortable.
- Your favorite pen for note taking.
- 25 business cards.
- Product samples or portfolio for review (optional).
As usual, please don’t hesitate to let us know if you have questions!
What are the prerequisites for attending Stationery Academy?
Two things: a big dream and a LOVE for paper. Whether you are a seasoned veteran with a retail storefront and a wholesale collection OR a designer who’s yet to found the business that she’s dreaming of – Stationery Academy is designed to meet you wherever you are – and give you an intimate, open, interactive format to learn, share experiences – triumphs and trials, and connect with others who’ve either been in your shoes or are standing right where you are now.
Is there a registration rate that doesn't include a hotel room?
Part of the experience of Stationery Academy is the “retreat” and bonding with the other 20 creative entrepreneurs that attend. In addition to the content, resources and education, the relationships you will create are invaluable! We have experimented having a rate without the hotel included and saw a significant difference in the experience of the women who didn’t stay in the hotel vs. those who did. We do offer payment plans for the regular rate to help with the investment. If you can, it is worth it to share a room and be able to continue the conversation after the sessions and dinners.
Do you offer refunds?
Because of the all inclusive nature of the workshop, we are unable to offer refunds after registration. Registrations are non-refundable and non-transferable.
Do you offer scholarships?
Stationery Academy is all about paying it forward, and helping women make their dreams happen. Every year, applications are accepted as we look for the best, most creative stationery talent who wants to learn and also is willing to pay it forward when their turn comes. There is one full tuition scholarship available for each Stationery Academy session. Scholarships are determined by application.